Privacy Policy

Effective Date: 14th March 2025

This Privacy Policy explains how NewAge AI LTD (“we,” “our,” or “us”) collects, uses, discloses, and safeguards information from users (“you” or “User”) of ByThePeople (BTP). Your privacy is important to us, and we are committed to protecting your personal data in accordance with applicable laws and regulations.

1. Information We Collect

1.1 Personal Data

  • Registration Information: When you create an account, we collect personal details such as your name, email address, and the account type you choose (Citizen, Politician, Representative).
  • Authentication Data: Data related to account security, including passwords or tokens, is collected and stored securely.
  • Biometric and Onboarding Data: If you opt in, we may collect biometric data and preferences (e.g., language, theme) during the onboarding process.

1.2 Location Data

  • Location Information: We access and collect your device's location data (both precise and approximate) when you file an issue in the app. This location data is used to determine your County and Constituency (e.g., Langata, Nairobi) to ensure your issue is escalated to the relevant government office, such as your local Member of Parliament or Governor.
  • We only store the County and Constituency information, not your exact coordinates or address.
  • Location data is only collected when you actively use the issue reporting feature and is not accessed or collected at any other time.

1.3 Usage and Interaction Data

  • App Usage: We collect information about your interactions with the App, such as the pages you visit, features you use, and the content you view.
  • Device and Log Information: Data including device type, operating system, IP address, and log data (e.g., access times, error logs) are collected to enhance performance and security.
  • Cookies and Similar Technologies: We may use cookies and similar tools to gather non-personal information to improve user experience.

1.4 App Permissions Data

  • Audio Data: With your permission, we may access your device's microphone for voice input features.
  • Biometric Data: If you enable biometric authentication, we access biometric information for secure login purposes for your account.
  • Bluetooth: We may use Bluetooth connectivity for certain features and notifications.
  • Notifications: With your permission, we send push notifications about various in-app features, updates or relevant information.
  • Internet Access: Required for core app functionality, including data synchronization and access to online features.
  • Device Functions: We may access device functions such as vibration for alerts and notifications.

1.5 AI and Content Data

  • AI Interactions: Interactions with AI-powered features (e.g., chat widgets for legislative documents or political profiles) may be logged to improve service quality.
  • Content Submissions: Any content you submit (e.g., issue reports, comments, ratings) is stored and may be used for display, analysis, and community engagement purposes.

2. How We Use Your Information

  • To Provide and Improve the App: Data is used to deliver personalized content, enhance user experience, troubleshoot issues, and improve App functionality.
  • To Facilitate Civic Engagement: Information helps connect citizens with government representatives, track issues, and provide AI-powered insights for better understanding of legislative and financial documents.
  • Location-Based Services: Your location data is used specifically to route your issue reports to the appropriate government representatives based on your County and Constituency.
  • Analytics and Research: We use aggregated and anonymized data for analytical purposes to monitor trends and improve the App.
  • Communication: We may use your email address or in-app notifications to send updates, newsletters, or information about changes to our policies or services.
  • Compliance and Security: Data is used to ensure the security of the App, comply with legal obligations, and enforce our Terms of Use.

3. Disclosure of Your Information

  • Third-Party Service Providers: We share your data with trusted third-party vendors (e.g., Firebase, Google Cloud Platform, AI service providers) solely for operational purposes. These providers are bound by confidentiality agreements.
  • Legal Obligations: We may disclose your information if required by law or to protect our rights, safety, or property.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner under similar privacy terms.

4. Data Security and Retention

  • Security Measures: We implement industry-standard security measures, including encryption, secure storage, and regular audits, to safeguard your information.
  • Data Retention: Personal data is retained only as long as necessary for the purposes described herein or to comply with legal requirements. Once no longer needed, your data will be securely deleted.

5. Your Rights and Choices

  • Access and Update: You have the right to access, correct, or update your personal information by logging into your account or contacting us.
  • Deletion: You may request the deletion of your account and associated data. Note that certain data may be retained as required by law.
  • Opt-Out: You can opt-out of receiving promotional communications by following the unsubscribe instructions provided in our emails.
  • Cookies: Most browsers allow you to manage cookie preferences. Adjust your browser settings to refuse cookies if you prefer.
  • Location and Permissions: You can control app permissions, including location access, through your device settings. Note that disabling certain permissions may limit app functionality e.g. including your location when filing an issue.

6. International Data Transfers

Your information may be processed and stored on servers located outside your country of residence. We take steps to ensure that your data is protected in accordance with this Privacy Policy and applicable law.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised policy will be posted on the App with an updated effective date. Your continued use of the App after such changes constitutes your acceptance of the new terms.

Please review this policy periodically to stay informed about our information practices.

8. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Email: adrian@bythepeople.live
Address: JQX3+X38, Pope Paul VI Learning Resource Center, Nairobi, Kenya